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Exploring Indoor and Outdoor Channel Letters Signs 

Feb 18

Channel letters signs are an effective way to get your business noticed. Whether you place them indoors or outdoors channel letter signs create brand recognition and attract the attention of prospective customers. Let’s take a look at the different types of channel letters signs available, how they differ, and which one is right for your business. 

What are Channel Letter Signs?

Channel letter signs are made up of individual aluminum or plastic letters that are attached directly to a wall or facade. The individual letters have LED lighting inside them, which helps them stand out even when it’s dark outside. Channel letter signs can be customized with different fonts and colors, allowing businesses to create unique signage for their storefronts or buildings. 

Indoor Channel Letter Signs 

Indoor channel letter signs are typically used in retail spaces, such as malls or shopping centers. These signs require little to no maintenance and provide a bright, eye-catching display that will draw people in from afar. Indoor channel letter signs are available in a variety of colors and styles, so you can choose one that fits in with the theme of your store or office space. Additionally, these indoor signs offer great visibility for customers who are already inside the establishment looking for a particular product or service. 

Outdoor Channel Letter Signs 

Outdoor channel letter signs provide an opportunity for businesses to showcase their company name to passersby on streets, highways, and other public areas. Unlike indoor versions of these signs which require less upkeep, outdoor versions must be more durable due to weather conditions such as rain, snow, wind, etc. As such, outdoor channel letter signs often come in waterproof materials like aluminum or steel that can withstand harsher elements while still providing maximum visibility day or night. Additionally, LED lights can be installed on these outdoor signs which help boost visibility even further when it's dark outside.  

Benefits of Using Channel Letter Signs

Channel letter signs offer many benefits for businesses that want to boost their visibility and draw more attention from customers passing by. For starters, they help make your business stand out from the competition since they can be customized in any way you like—from bright neon colors to sleek modern fonts. Additionally, since these signs light up at night they make sure that your business doesn’t go unnoticed even after the sun goes down. Finally, since these signs use LEDs they consume less energy than traditional fluorescent bulbs while still providing plenty of light output for maximum visibility.  

How Much Do Channel Letter Signs Cost?

Channel letter signs are an excellent way to draw attention to your business. They quickly and effectively announce your presence and make it easy for customers to find your location. But how much do channel letter signs cost? That depends on several factors, including the size of the sign, the materials used, and the complexity of the design. Let’s take a closer look at what goes into pricing a channel letter sign. 

Size Matters: The size of a channel letter sign is one of the main factors that will affect its price tag. The bigger you want your sign to be, the more material it will require—and thus, the more expensive it will be. Generally speaking, smaller signs can range from $400-$800 while larger signs may cost upwards of $2,000 or more depending on their dimensions. 

Materials Used: The type of material used in a channel letter sign can also play a role in determining its cost. For example, if you opt for basic aluminum letters with plastic faces, this may result in a lower cost than if you picked stainless steel letters with neon tubing insides. The more complex materials used in creating the sign can add significantly to its overall price tag. 
Design Complexity: Finally, consider how complex your design is going to be when determining how much your channel letter sign will cost. If you’re just looking for plain white letters on an aluminum backdrop, that won’t be as expensive as a custom-made logo with multiple colors and intricate details that require additional work and materials to construct properly. 

When it comes down to understanding how much channel letter signs cost, there are several key factors to consider—namely size, materials used and design complexity. Ultimately though, it all boils down to one thing: what kind of look and feel are you aiming for? If you have any questions about pricing please don't hesitate to reach out! We here at Metric Marketing would love to help make sure that you get exactly what you're looking for when it comes time to purchase your new channel letter signage!


Channel letter signs offer businesses countless advantages over traditional signage solutions. Not only do they have a sleek modern look that draws attention from passersby but also their low energy consumption makes them a cost-effective way of boosting visibility without breaking the bank. Whether you need an indoor or outdoor solution for your business's signage needs, channel letter signs are an excellent choice for those looking for a powerful yet affordable option that won't let them down no matter what time of day it is!

No matter if your business is located indoors or outdoors (or both!), there is a type of channel letters sign available for you to use. Indoor types can provide bright displays that draw customers from within the building while outdoor varieties have durability features and LED lights to make sure your brand is seen even in low light conditions. Ultimately it’s up to you to decide which type of sign works best with your business needs!   With so many customizable options available—from size and shape to materials and lighting—channel letter signs are an excellent choice for any business looking to enhance its visibility both inside and outside its premises!




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